Privacy Policy

Effective November 9, 2026

Merit Pools & Spas ("we," "us" or "our") sells and services swimming pools and hot tubs from our store in Hallowell, Maine, and has served Central Maine for over 40 years. This Privacy Policy explains what information we collect when you visit our website or contact us, how we use it, and the choices you have.

Information You Give Us

When you send us a message through our website, sign up for our newsletter, call, email or visit our store, we collect the details you choose to share. That can include:

  • Your name
  • Your email address and phone number
  • What you need help with and the details of your pool, spa or project
  • Your address or the property where service is needed

We only ask for what we need to answer your question and take care of your pool or spa.

Newsletter and Financing

If you sign up for our newsletter, we use your email address to send you news, offers and seasonal reminders. Every email includes a way to unsubscribe.

Our website links to third-party financing partners, such as Lyon Financial and PoolLoan.net. If you apply for financing, you do so on their websites and their privacy policies apply. We do not see or store your credit application.

Information Collected Automatically

Like most websites, ours collects some basic information when you visit, such as your browser type, device, the pages you view and how you found us. We use Google Tag Manager and Google Analytics to understand how people use the site so we can improve it. This information is collected through cookies and similar technologies and does not include your name or contact details.

When you first visit, our cookie banner lets you accept or decline analytics cookies. You can change your choice at any time using the Manage Consent tab on our website.

How We Use Your Information

  • To respond to your questions and estimate requests
  • To schedule, perform and follow up on pool and spa installation, openings, closings and service
  • To process purchases and send invoices and service updates
  • To send our newsletter if you have signed up for it
  • To keep business and service records
  • To understand how our website is used and make it better
  • To protect our website from spam and misuse

We will not add you to our newsletter unless you sign up for it.

How We Share Your Information

We do not sell or rent your personal information, and we do not share it for targeted advertising. We only share it when we need to, for example:

  • With service providers that help us run the website and deliver email, such as our web host, form tools and email delivery service
  • With manufacturers, suppliers or subcontractors when it is needed for warranty work or to complete your project
  • When required by law, or to protect our rights, our customers or the public

These providers may only use your information to perform services for us.

Third-Party Content

Our website shows Google reviews through a widget provided by Trustindex, displays an embedded Google Map and YouTube videos, and includes an accessibility tool that lets you adjust text size, contrast and other settings. These features load content from Google, YouTube, Trustindex and Elementor, which may receive basic technical information such as your IP address and browser type. Links to other websites, such as Facebook, Instagram, LinkedIn or our financing partners, are governed by those sites' own privacy policies.

How Long We Keep Information

We keep messages and job records for as long as we need them to serve you and keep normal business and tax records. When information is no longer needed, we delete it or keep it in a form that no longer identifies you.

How We Protect Your Information

We use reasonable safeguards to protect the information you send us, including a secure (HTTPS) website and limited access to form submissions. No website or email system is completely secure, so please do not send sensitive information like payment card numbers through our website.

Your Choices

You can ask us to show you, correct or delete the personal information we have about you. You can unsubscribe from our newsletter at any time using the link in any email, and you can change your analytics cookie choice using the Manage Consent tab on our website. To make a request, call or email us using the details below. We will respond within a reasonable time and may need to confirm your identity first.

Children's Privacy

Our website is meant for adults. We do not knowingly collect personal information from children under 13. If you believe a child has sent us information, contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top of this page.

Contact Us

Merit Pools & Spas
276 Whitten Rd
Hallowell, ME 04347
Phone: (207) 622-6792
Email: pooldoctor@meritpools.com

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